Cadbury Logo

Cadbury, the Birmingham UK-based manufacturer renowned for its iconic chocolate bars, which include Dairy Milk and Bournville has unveiled a new design. The chocolate giant has spent £1million on a new logo, as per reports, modifying the previous one which had gone unchanged for 50 years.

The chocolatier, based in Bournville, issued a statement over the revamp, claiming the new logo "puts the humanity back" into the design. PR expert Mark Borkowski said the rebrand by agency Bulletproof could easily top £1million. But he said Cadbury was right to keep changes subtle rather than risk alienating its loyal customers.

Rubbishing such reports, Cadbury issued a statement saying that the logo redesign is a for a much wider brand refresh and it includes all Cadbury visual assets.

"The Cadbury logo redesign is part of a much wider brand refresh which began over a year ago and touches all Cadbury visual assets. The cost of this work to the UK market was nowhere near the £1million figure that has recently been suggested and reported in the press," Cadbury said.

The new logo will appear in Australia next month, and in the UK in 2021. The logo is based on the signature William Cadbury, grandson of John, who established the firm way back in the 1820s.

Cadbury has used the signature of director William Cadbury since 1921 but did not stamp it on chocolate bars until 1960. John Cadbury founded the chocolate company in Birmingham in 1824.