You probably haven't taken the time to think of all the work that went into creating the shirt on your back. I mean, how hard could it be to create fabric and sew it into a shirt shape. Don't machines do all that? Well, creating fabric from cotton, which is the most abundant clothing material, is actually a process that involves a lot of water. 2,700 liters per shirt to be exact. Take a look at the video below from National Geographic for some more mind-blowing statistics about cotton clothing production.
Clean water is increasingly becoming one of the most sought after resources in the world. Given how large the textile and cotton industries are, they take up a lot of our freshwater demands across the world, according to the Huffington Post. The video from National Geographic was created to spread awareness of how environmentally detrimental cotton is, but it can be made better. Through better water management and farming practices, water usage from cotton production can be cut down by nearly 40 percent.
Called "Better Cotton" this environmentally conscious product will save millions of liters of water a year simply from reducing the demands of cotton production. Cotton doesn't have to go, it is, after all, one of the most versatile cash crops across the globe. However, as water supplies dwindle, farmers and consumers need to be more conscious of the effect that their products have on the environment as a whole.
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