Lamborghini is an Italian manufacturer of luxury sports cars. The company was founded in 1963 by Ferruccio Lamborghini and the company was initially called Automobili Ferruccio Lamborghini. He wanted to become a rival with other car manufacturers in the luxury sports car genre, including Ferrari. Lamborghini luxury cars have become synonymous with luxury, speed, power, beauty, and status.
An important element of the branding of the company was the logo. When people see their logo, they instantly recognize the car as being manufactured by Lamborghini. Central to the design of the company’s logo was the founder Ferruccio Lamborghini himself. He had an image in his mind of how he wanted the logo to look and shat it would symbolize. This was important to him as it was a representation of what his brand stood for.
The logo is in the shape of a shield that is filled with a black background and outlined with gold. Across the top of the shield is the word Lamborghini in capital letters above an image of a bull. While the use of the company name in the logo is there for obvious purposes, you might have wondered why a bull was chosen for the logo and if there is any symbolism to the color scheme.
There are two reasons for the use of a bull in the Lamborghini logo. The first reason for this is that it is a representation of the company’s founder. Ferruccio Lamborghini was born in Romagna, Italy, on April 28, 1916. This meant that he was born under the zodiac sign of Taurus. The image associated with this sign of the zodiac is a bull. Furthermore, the company’s founder had a passion for bullfighting and he would regularly attend bullfighting events. Therefore, Ferruccio Lamborghini believed that this was the perfect image to use on his company’s logo as it was a reflection of himself.
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