The Netflix management team originally had some trouble coming up with a permanent name for the business. In its early days, Netflix co-founder Marc Randolph decided to call the company Kibble. It was the name that Randolph decided to use for test sites and legal documents but was not a name he wanted to use permanently. After several iterations and test names, Hastings and Randolph agreed on naming their business Netflix.
The company also had some branding issues when they attempted to split its DVD segment from Netflix and call it Quikster. The public hated the new name and Quikster vanished from the Netflix brand less than a month later.
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