Barbie, in full Barbara Millicent Roberts, an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was introduced on March 9, 1959, by Mattel, Inc., a southern California toy company. Ruth Handler, who cofounded Mattel with her husband, Elliot, spearheaded the introduction of the doll. Barbie’s physical appearance was modeled on the German Bild Lilli doll, a risqué gag gift for men based upon a cartoon character featured in the West German newspaper Bild Zeitung.
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