Ferrari produces only 8,000 cars a year and there’s a wait of years before buyers can get their hands on one. And that’s just for their mass produced models.
Their limited run hyper cars are only sold to a select few, on the invitation, to those who Ferrari thinks worthy. In fact, no amount of money can get you a Ferrari if you’re not a ‘Ferrari client’.
In an interview with Drive, Ferrari’s Chief Marketing And Commercial Officer Enrico Galliera said that all employees are banned from buying Ferraris. The only employees who are allowed to are the company’s Formula 1 drivers.
In fact only the top 250 customers are eligible to commission a Unique Ferrari motors .
So ,
With such limited supply and high demand , their customers are already waiting for so long to get their Ferrari . it is not good for the brand image if their car manufacturing is limited and they start selling to employees also . It is always customers first.
When the company’s latest hypercar, the LaFerrari Aperta went on sale, it was Galliera who drafted a list of 200 potential buyers who were asked if they would be interested in buying the car. They all said yes. The car costs upwards of 1.2 million euros, plus taxes.
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