The very first Domino's logo was created in the 1960’s. The three dots on the logo symbolize the three original Domino's locations that were open at the time. As the company planned to work hard on franchises, they planned to add a dot each time that a new location opened. Of course, with the incredible success of the Domino's brand, this plan was scrapped because the logo would otherwise need thousands of dots.
In 1987, the company decided to apply a minor change to their logo. They decided to flip the logo on its side. This had the effect of making the logo even easier for passersby to see, bringing in more customers.
In 1987, the company decided to apply a minor change to their logo. They decided to flip the logo on its side. This had the effect of making the logo even easier for passersby to see, bringing in more customers.
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